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Kids Week celebrates record-breaking 2011

First Published 15 September 2011, Last Updated 15 September 2011

Kids Week in the West End, London’s annual festival of theatrical family fun, proved more popular in 2011 than ever before, bringing 73,426 people through the doors of London’s theatres.

The record-breaking number of children and parents enjoying a London show as part of the kids go free deal represents a 7.5% raise on 2010’s results.

Run by the Society of London Theatre (SOLT) between 12 August and 4 September, Kids Week offered a free child’s ticket with every full paying adult to a number of London’s most popular shows, as well as a selection of exciting free activities giving young theatre fans a taste of West End life.

“Every year the popularity and success of Kids Week grows and grows and this year we have again seen a greater number of families taking advantage of this fantastic initiative”, said Chris Edmonds, Managing Director, Ticketmaster UK. “Ticketmaster is proud to work with SOLT on delivering this scheme to children and young people who want to get involved with the theatre at such a young age. This year we have seen yet another record-breaking attendance from those wanting to see great West End shows and take part in the wide range of free activities on offer.”

The success of Kids Week 2011 coincides with increasing family programming in the West End, with more theatres hosting children’s and family-orientated shows during the day while still staging their normal shows at matinee and evening slots.

SOLT Vice-President and Chief Executive of Nimax theatres, Nica Burns, added: “As a producer and theatre owner, I believe that shows for the under-5s such as Peppa Pig’s Treasure Hunt, The Gruffalo and The Tiger Who Came To Tea offer a great introduction to theatregoing, encouraging a love of theatre from an early age. I am delighted Kids Week has achieved another record-breaking year and look forward to celebrating the initiative’s 15th birthday next summer.”

For news about children’s and family theatre, along with fabulous special offers, all year round, subscribe to the Family Bulletin.

MA

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We are now cancelling all performances up until and including 31 May 2020 to help us process existing bookings whilst we wait for further clarity from the government in terms of when we will be able to reopen.

We are so sorry that in these testing and difficult times you are not able to enjoy the show you have booked for and hope the following helps clarify next steps in respect of your tickets .

There is nothing that you need to do if your performance has been cancelled, but we do ask for your patience.

If you have booked directly with the theatre or show website for an affected performance, please be assured that they will contact you directly to arrange an exchange for a later date, a credit note/voucher or a refund. If you have booked via a ticket agent they will also be in contact with you directly.

We are processing in strict date order of performance, so you are likely to be contacted after the date you were due to go to the theatre. However, we want to reassure you that you will be contacted, and your order will be processed, but please do bear with us.

We’d like to thank everyone who has been patient and kind in dealing with their ticket providers so far and we are sorry that we cannot process your order as quickly as we would like.

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