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The Official London Theatre Sale

The curtain is rising, your seat awaits. Get ready for the New Year Sale!

Now in its 21st year, our New Year Sale is one of Theatreland’s longest-running promotions. With ticket prices for performances from 1 January to 29 February reduced to £10, £20, £30, £40 & £50, you can revisit an old classic or discover something new, treat the whole family or plan a trip just for you.

Mastercard cardholders can access priority booking at 10am on Thursday 16 November via priceless.com, and general booking opens at 10am on Tuesday 21 November.

Make sure you’re signed up to our newsletter to be the first to hear about participating shows. Any questions? Visit our FAQs.

Our New Year Sale is over for another year! If you have any questions, check out our FAQ page here.

If you’re looking for more great deals on theatre tickets, be sure to head over to TKTS to find on-the-day discounts, and sign up to our newsletter to hear the first news about our summer promotion Kids Week, where kids go free as well as next year’s Sale!

What is Official London Theatre’s New Year Sale?

Our Sale offers tickets for top London shows for performances between 1 January to 29 February. Previously named Get Into London Theatre, the New Year Sale has firmly established its place on the London theatre calendar, getting bigger and better every year! 

It’s one of Theatreland’s longest-running promotions, offering you the chance to see some of the biggest shows in London for less – from classic musicals to brand new plays and comedies, and even children’s shows.

How do I find other discount theatre tickets?

Every day we’ve got new deals and discount theatre tickets for shows on-the-day through TKTS! You can find them on the TKTS website or from our famous booth in the heart of Leicester Square Gardens.

For families, Kids Week is a great way to see theatre for less! Kids go free with adult tickets through the whole of August and shows put on a huge range of fun activities, singalongs and workshops for the whole family to enjoy.

All year round, tickets on Official London Theatre are available for a huge range of productions and for a huge number of dates, so whatever you’re looking for it’s easy to book your theatre trip. There’s a show for every audience and every budget.

If you sign up to our newsletter below, you’ll be the first to hear about all of these promotions, deals and chances to win free tickets in our regular competitions – some even include meals and hotel stays too!

Official London Theatre New Year Sale With our annual Sale, you can get £10, £20, £30, £40 and £50 tickets to many of London’s biggest shows for performances from 1 January to 29 February 2024. Plus, there are no hidden costs so the price you see is the price you pay.