On 14 December, Government announced that London, south and west Essex and south Hertfordshire would be joining other areas in the country in tier 3, resulting in even more theatre closures across the UK. You can find out more here.
The theatre industry has faced an incredibly challenging year, with venues closed for the majority of the year. The latest news means will have a devastating impact on venues and shows that had just reopened or were in the process of reopening.
During this difficult time, we’ve been overwhelmed by the number of people asking us how they can help to support theatres, shows and theatre professionals. Here are a few ways you can help.
1. Book theatre tickets
A number of shows around the UK (tier 1 and tier 2) are still able to open and we’ve put together an article of confirmed shows below. Please show your support by booking your tickets and don’t forget to share your experience using #BackOnStage
For ticketholders who have been affected by the latest announcement, we encourage you, if possible, to please exchange your tickets rather than requesting a refund as this will help venues stay afloat in these incredibly difficult times. It also gives you the magic of theatre to look forward to.
2. Buy Theatre Tokens
Theatre is nothing without its audiences, so if you are able to, why not treat yourself or your loved ones with Theatre Tokens so you have something wonderful to look forward to when we all get through this.
The brilliant thing about Tokens is they have no expiry date so you can feel confident in these uncertain times that you will be able to see a show at more than 260 theatres across the country including the West End as soon as we reopen.
SOLT and UK Theatre are not-for-profit organisations and have run Theatre Tokens for 36 years and so you can be reassured that every penny you spend with us is supporting the industry when we need it most, both now and in the future – so thank you.
If you’d like to find out more, check out our article on 5 reasons to buy Theatre Tokens.
3. Donate to the Theatre Artists Fund & other charities
The Theatre Artists Fund has been set up to provide emergency support for theatre workers and freelancers across the UK. It is for theatre professionals who are in need of urgent and critical financial support due to the devastating impact of Covid-19 on the theatre sector.
This money will allow us to give grants of £1,000 to those in urgent need, and with the latest announcement, we desperately need further donations. The fund has already raised £4.8million but there are so many more theatre workers and freelancers who need our help. Your donations will help us to support them, so no matter the amount, big or small, please consider donating if you are able to.
You can also support the industry by purchasing some snazzy Show Must Go On! theatre merch from The Theatre Support Fund to raise funds for Acting For Others, The Fleabag Support Fund and the NHS Covid-19 Urgent Appeal.
4. Support your local theatre
Check out your local theatre to see what they’re up to! Whether that’s buying tickets to see a show when they reopen, joining a virtual live-streamed performance, or making a donation, your support is greatly appreciated.
Many theatres also have venue memberships or friends and loyalty schemes available to buy on their website. By purchasing one for you or your friends, you will not only inject funds into a theatre when it needs you the most, but you’ll also get plenty of perks and special access to tickets.
5. Stay connected online
Many theatres have turned to online content to keep us entertained – both streaming past shows and creating brand new theatre especially for online audiences.
Some of these shows are ticketed, some are put on in return for pay-what-you-can donations, and some are completely free-of-charge.
Check out our online calendar and support your favourite theatres all while getting your hands on some exclusive content.
We thank you all so much for your continued support. This year has been challenging but we are so looking forward to welcoming you back as soon as we can. In the meantime, please sign up to Official London Theatre’s newsletter here so that we can keep you updated with all the latest news too.