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5 reasons to buy Theatre Tokens

Hira Desai

By Hira Desai First Published 24 June 2020, Last Updated 26 April 2021

Many of London’s West End theatres are beginning to announce reopenings with social distancing from 17 May. Providing the roadmap goes ahead as planned, theatres hope to open at full capacity from 21 June and we can’t wait to welcome our audiences back! 

If you’re a theatre fan who would like to support the industry or you’d like to treat your loved ones to a trip to the theatre but are unsure what tickets or dates to book for, here are five reasons to buy Theatre Tokens.


1. They have no expiry date & can be used in a variety of places

The Prince Of Egypt. Photo by Matt Crockett.Leap straight into theatres once they reopen!

We understand that there’s nothing more annoying than buying a gift card and realising that it’s expired before you’ve had a chance to use it. To ensure this doesn’t happen, our Theatre Tokens have absolutely no expiry date. You can feel confident that you will be able to see a show at more than 260 venues across the country, including London’s West End, as soon as we reopen.

They can be topped up whenever you want and can be used to buy theatre tickets in a number of places including 260 venues across the country, online at Official London Theatre, and in London’s West End theatres.


2. They make the perfect gift  

Matilda The Musical at Cambridge Theatre (Photo: Manuel Harlan)Celebrate special occasions with the gift of theatre

Whether you’re looking for a present to cheer up your theatre-loving best friend or an anniversary present for your parents who never have the time to organise a date night, Theatre Tokens can make the perfect gift. With theatres announcing reopenings, they’ll be well prepared to hit the book button for their fave West End musical or a production they’ve always dreamed of seeing. And…if you’ve got nobody to buy a present for, how about yourself? If there was ever a good time to treat yourself, it’s now!


3. You can make them extra stagey!

Preeya Kalidas, Layton Williams and ensemble in Everybody's Talking About JamieAdd a stagey sparkle to your Theatre Tokens

Theatre Tokens can be purchased as a gift card or eGift. If you opt for the latter, you can choose from a stagey selection of designs. From birthday prints and images from West End shows to exclusive #IMissTheatre branded designs, we’ve got something for everyone. Check it out!


4. It is quick and easy to buy them online

Lucie Jones in Waitress at the Adelphi TheatreBuying Theatre Tokens online is as easy as pie!

We understand it’s a tricky time for people with social distancing and shielding for health and safety reasons, but we have some good news! Theatre Tokens can be purchased from the comfort of your own home and they can be delivered to your loved ones straight to their inbox or to their front door! It’s quick, easy and safe!


5. It’s the gift that gives back

Come From Away at the Phoenix Theatre (Photo: Matthew Murphy)We can’t wait to celebrate with you when the theatres reopen!

Society Of London Theatre and UK Theatre are not-for-profit organisations and we have run Theatre Tokens for 36 years. As theatre fans, you can rest reassured that every penny you spend with us is supporting the industry when we need it most both now and in the future – so thank you.



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