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The Show Must Go On! merch raises £250,000

First Published 13 July 2020, Last Updated 14 July 2020

The Show Must Go On! has seen a phenomenal public demand for their exclusive t-shirts in support of Theatre Support Fund+ and today, the charity is so pleased to announce that they’ve reached a milestone of £250,000 in donations.

Set up just eight weeks ago by theatre industy workers Chris Marcus and Damien Stanton, Theatre Support Fund+ was formed to help individual workers who are now out of work due to the pandemic.

The exclusive The Show Must Go On! t-shirt combines the world-famous artwork of 16 of the biggest musicals in the West End and has had over 200,000 orders including shipments to 62 countries across the world!

Volunteer team

Packed daily by a small team of volunteers from the West End theatre community, all profits from the merchandise will go to Acting for Others, Fleabag Support Fund and the NHS Covid-19 Urgent Appeal.

Chris and Damien said today, ‘We are incredibly overwhelmed with the generosity and support people have given to the theatre industry and with the government announcing arts funding last week, it is all moving in a very positive direction. However there are still individuals out there that need our help and we will continue to unite and work together to raise monies for these charities to help all of those that have been affected from the pandemic until the theatre industry is up and running again’.

Sharon D Clarke & Susie McKenna wearing The Show Must Go Online! exclusive charity t-shirtsSharon D Clarke & Susie McKenna

Over the weeks, the charity has gathered a huge following from both the public and celebrities including Michael Ball, Samantha Bond, Phoebe Waller-Bridge, Alan Carr, Dame Judi Dench, Todrick Hall, Amanda Holden, Derick Jacobi, Myleene Klass, Kiera Knightly, Beverley Knight, Patti LuPone, Sarah Parish, Melanie Sykes and Denise Welch amongst others.

Pheobe Waller-Bridge who is the figurehead for The Fleabag Fund said today: “These shirts must go on!” A massive thank you to Theatre Support Fund for supporting Fleabag Support Fund and other wonderful charities with this incredible range of merchandise.”

Along with the t-shirt, merchandise also includes notebooks, mugs, badges, a tote bag and the recently launched reusable face covering.

If you’d like to support the charity while bagging yourself some snazzy stagey treats, head to www.theatresupportfund.co.uk

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We are now cancelling all performances up until and including 31 May 2020 to help us process existing bookings whilst we wait for further clarity from the government in terms of when we will be able to reopen.

We are so sorry that in these testing and difficult times you are not able to enjoy the show you have booked for and hope the following helps clarify next steps in respect of your tickets .

There is nothing that you need to do if your performance has been cancelled, but we do ask for your patience.

If you have booked directly with the theatre or show website for an affected performance, please be assured that they will contact you directly to arrange an exchange for a later date, a credit note/voucher or a refund. If you have booked via a ticket agent they will also be in contact with you directly.

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