Gay’s The Word

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About the Show Less...

The first professional revival of Ivor Novello’s witty 1951 musical starring Sheila White and Helena Blackman. Read More >

Gay’s The Word is the first professional revival of Ivor Novello’s witty 1951 musical in which Dame Cicely Courtneidge originally created a sensation.

Ivor Novello sends up his own Ruritanian extravagances in this irrestistible backstage musical comedy, which tells the story of stage star Gay Daventry who opens a drama school after being bankrupted by the flop of her latest operetta. After various misadventures, she finds that the one quality needed to get her back in the spotlight is to name the show’s hit song Vitality.

Directed and choreographed by Stewart Nicholls, Gay’s The Word returns with a cast that includes Sheila White and Helena Blackman.

Looking to see some musical theatre? Find out more about London musicals.


Important Dates & Timing

Previews From: 05/02/2012

Opening Night: 06/02/2012

Closing Night: 20/02/2012

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Cast & Creative


Sheila White, Helena Blackman, Doreen Hermitage, Ryan Hurst, Eileen Page, Myra Sands, Elizabeth Seal & Paul Slack


Director - Stewart Nicholls

Producer - Evergreen Theatrical Productions Ltd in association with Neil McPherson for the Finborough Theatre

Designer - Samal Blak

Choreographer - Stewart Nicholls

Author - Ivor Novello

Lyrics By - Alan Melville

Music By - Ivor Novello