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Society of London Theatre (SOLT)

Society of London Theatre

West End records buoyant start to 2012

Published 20 June 2012

Theatregoers’ thirst for London’s wealth of quality productions has grown in the first quarter of 2012, with both attendances and revenue up on the same period last year.

Box Office data compiled by the Society of London Theatre, the organisation that runs Official London Theatre, shows that attendances grew 11% in comparison, with revenue up 13%.

The findings were particularly good news for plays, which saw a 24% rise in attendance during the first quarter of the year against a 4% rise in attendance of musicals, and a 26% rise in revenue opposite a 7% rise for musicals.

Among the shows that opened during that period, helping to draw crowds to London’s incredible theatres, were dramas The Madness Of George III, Master Class and The Duchess Of Malfi, and comedies Absent Friends and All New People.

Children’s show Horrible Histories Barmy Britain and musicals Singin’ In The Rain and Sweeney Todd also opened during the first quarter, aiding the surge in interest. All three can be seen performing at free theatrical festival West End LIVE this weekend, alongside every musical currently playing in the West End.

The trio of shows are also taking part in Kids Week, the annual promotion which this year celebrates its 15th birthday by running for the entire month of August. The family friendly promotion offers the chance to get one free child’s ticket with every full price adult ticket bought, along with another two child tickets at half price. More information can be found on the Kids Week website.

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