Last month, The Show Must Go On! merch reached a milestone by raising £250,000 for Theatre Support Fund+ and, they’re showing no signs of stopping yet! It was announced today that the charity has partnered up with Regent’s Park Open Air Theatre to launch a special edition face covering to coincide with the venue reopening on 14 August with Jesus Christ Superstar: The Concert and MOREoutdoor Series.
Timothy Sheader, Artistic Director of Regent’s Park Open Air Theatre said today: “As our industry continues to be faced with an uncertain future, the Theatre Support Fund+ is critical to support those whose livelihoods are under threat. Whilst we at Regent’s Park Open Air Theatre have found a way to re-open this summer, a 70% reduction in our capacity to allow for social distancing does not offer a long-term solution. We are therefore proud to support the Theatre Support Fund+ by selling their face coverings and to highlight their essential work.”
The Theatre Support Fund+ and The Show Must Go On merchandise was created in response to the Coronavirus Pandemic and has since, raised over £250,000 for Acting for Others and the Fleabag Support Fund who are providing financial aid to people working in the theatre industry.
Chris Marcus and Damien Stanton from Theatre Support Fund+ said: “We are so thrilled to be collaborating with the Open Air theatre to raise monies for our industry. It has been five months since we had to close our theatres doors and it’s wonderful that one of London’s theatres can finally open for summer. We have designed a bespoke mask which people can purchase from our website in advance or at the venue. All profits from masks sold will go to Acting For Others, Fleabag Support Fund and the COVID-19 Urgent Appeal.”
The design showcases a combination of the world-famous artwork of 16 of the biggest musicals in the West End. Shows included in the design are & Juliet, Come From Away, Dear Evan Hansen, Everyone’s Talking about Jamie, Hamilton, Les Misérables, Mamma Mia!, Mary Poppins, Matilda The Musical, Six The Musical, Tina, The Tina Turner Musical, The Book of Mormon, The Prince of Egypt, The Lion King, The Phantom of the Opera and Wicked.
To grab your special edition face covering (or any of the other snazzy stagey merch!), pop over to the Theatre Support Fund+ website by clicking here.