London theatres are the most searched for in the world, new insights released by Google have revealed.
The results were released alongside news that London’s galleries and museums lead the world in Google searches, with the Science Museum emerging as the most Googled museum in the world.
The findings come as London & Partners, the Mayor of London’s official promotional company for the city, prepares to launch London’s Autumn Season of Culture, the promotion for which includes a new video starring Downton Abbey’s Jim Carter.
Speaking about the findings, Mayor of London Boris Johnson said: “London is without a doubt the cultural capital of the world. Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks. Our world-famous museums, galleries, theatres and performance venues have done a terrific job creating and attracting the blockbuster exhibitions and events that form this spectacular Autumn Season of Culture in London. If you are planning to travel in the months ahead, London is a city not to be missed.”
Among the new show’s leading the way this autumn are eagerly awaited dramas including the Nicole Kidman-led Photograph 51 and the opening plays in the Kenneth Branagh Theatre Company season The Winter’s Tale and Harlequinade. The UK premiere of Kinky Boots and the London transfer of Elf top the bill for new musicals.
Last year more than 17 million overseas visitors made a trip to London, many drawn by the capital’s theatres, museums and galleries.
Gordon Innes, Chief Executive of London & Partners commented: “Culture is the leading reason why visitors come to London and it is vital to the city’s economy, contributing an estimated £7.3bn per year. By bringing together these events, we can attract new international audiences to experience the best of London’s blockbuster cultural offerings, while underlining the city’s status as a global cultural powerhouse.”