Guide to buying London theatre tickets

Society of Ticket Agents & Retailers celebrates 20th anniversary

By Robin Johnson, Published January 9, 2018

The Society of Ticket Agents & Retailers (STAR) is this week celebrating its 20th anniversary by highlighting the importance of its work in the industry.

The Society held its inaugural meeting in December 1997 and began its work in 1998 as the self-regulatory body for the entertainment ticket industry. Now, the UK’s live entertainment sector is renowned worldwide, with over one million tickets sold every week by STAR members alone. For twenty-years, STAR has worked as a champion for ticket buyers through its role, consumer and industry education and dispute resolution.

Members of STAR, which include every major authorised ticket agent in the UK, agree and work to a strict Code of Practice to help protect customers. Society of London Theatre is one such member, meaning you can buy London theatre tickets from us with confidence.

London plays on Shaftesbury Avenue

Jonathan Brown, Chief Executive of STAR, said, “The ticketing industry has evolved enormously over the past twenty years, but the core values of what STAR was founded on remain unchanged. Customers deserve the very highest standards when it comes to purchasing tickets and the work STAR has done, and continues to do, ensures that its members remain reputable and accountable for every transaction.”

City of London Police’s National Coordinator for Economic Crime, Temporary Commander Dave Clark said, “As the National Lead Force for Fraud, we are thankful to STAR for working with us to protect people from ticketing fraud.”

“Whether people are buying tickets for the theatre, a festival, a concert or a sports event, they need to remain vigilant and be aware that there are fraudsters all over the globe trying to make money out of people’s desire to buy tickets quickly and easily online. If a deal looks too good to be true, it probably is. We recommend that people buy from reputable ticket sellers who are members of STAR.”

More information can be found on the new STAR website, which allows customers faster and cleaner access to all the information and services STAR has to offer.