Record breaking Kids Week launches in London

Published August 13, 2010

London theatres will be filled with thousands of excited children in the next three weeks as Kids Week 2010 gives young theatre fans a chance to immerse themselves in Theatreland.

The 13th annual Kids Week, which this year has proved so popular that it will actually run for three weeks, offers the chance for one child (5 to 16) to go free with every full paying adult to many of London’s most popular shows. Two other children can also attend for half price.

But there is more to Kids Week than just free tickets. A host of shows and theatres are opening their doors to their young fans and giving them a chance to experience a taste of the theatrical life with tours, Q&A sessions, workshops and other activities, making the professional theatre world more accessible than ever before.

Speaking about Kids Week, actor Russ Abbot, who is currently playing Fagin in Oliver!, said: “Playing Fagin, I not only enjoy acting alongside many of the country’s talented young performers, but also get to witness firsthand the thrilling positive reaction from the many children in the audience. Thanks to Kids Week, thousands of children will be able to enjoy London theatre this summer by seeing some of the capital’s biggest and best shows for free or stepping into the spotlight to participate in the exciting free activities and workshops on offer.”

Kids Week 2010 is an astounding, record-breaking success, having already sold more tickets than any previous Kids Week, with three weeks of the promotion still left to run. Emma De Souza, Development Manager for the Society of London Theatre (SOLT), which runs Kids Week, said: “We are overwhelmed and elated with the fantastic response to Kids Week 2010. We have already sold more than 55,000 tickets, smashing our previous total sales record of 51,302 from 2009, and sales are still going strong.”

Eager parents who have not yet purchased Kids Week tickets or investigated activities need not fret as Kids Week runs until 3 September and there are still tickets available. There is also the chance to be part of Kids Week’s grand finale, a fun day at the Unicorn theatre on 2 September, when children aged 5 to 10 will be able to take part in a whole host of activities.

Check www.kidsweek.co.uk for all the information you need about shows, workshops, the Unicorn fun day and related offers.

MA