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Old Vic’s Lorax leads e-tickets announcement

First Published 9 October 2017, Last Updated 9 October 2017

The Old Vic and Dr. Seuss’s The Lorax himself have announced the launch of e-tickets at The Old Vic, as part of a wider commitment to the building’s sustainability as an independent, not-for-profit theatre.

The environment-loving moustachioed critter will return to the main stage at The Old Vic from 15 October for a limited three week run, with patrons encouraged to join us by going green and opting to not print their ticket confirmation.

Instead, theatregoers will be asked to show their confirmation on their phone from which a QR code can be scanned by front-of-house staff. With many theatres operating a print-at-home system, The Old Vic is set to become one of the first theatres to actively encourage audiences to use their phones instead.

The venue have also set out an exciting target: over a transitional period, The Old Vic will endeavour to be 90% paperless by its 200th birthday in May 2018. 

If patrons do not have internet access, or in the case of group bookings, some printed tickets will be available. All remaining tickets will be printed on recycled and recyclable ticket stock.

Dazzlingly funny, inspiring and moving, the Olivier Award-nominated family show Dr Seuss’s The Lorax sees the go-getting Once-ler go toe-to-toe with the magical, big-hearted critter, competing for the beloved truffula trees – and the whole of Paradise Valley.

Dr. Seuss’s The Lorax plays at The Old Vic from 15 October until 5 November.


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