2014’s Kids Week was a record-breaking success with a staggering 176,000 tickets sold as part of the hugely popular kids go free ticket campaign.
Now in its 17th year, our month-long festival of family theatregoing came to an end on 31 August following an incredible line-up of top West End shows, exclusive events and insightful, fun workshops that enabled children aged 16 and younger to experience the magic of the theatre both on stage and behind the scenes.
Organised by the Society of London Theatre (SOLT), every August Kids Week offers families a free children’s ticket with every adult ticket purchased to participating shows, plus up to another two children’s tickets half price.
Speaking about Kids Week’s hugely successful year, SOLT’s President Caro Newling said: “We are delighted that Kids Week has now become a firmly established annual event for family audiences, many of whom, via the campaign, are experiencing the magic of theatre for the very first time.
“This year, with access to 40 productions covering a huge variety of theatre experiences, the demand has been extraordinary. 2014 has proved to be another record-breaking year with a staggering 64% increase on 2013’s sales.”
This year’s Kids Week got off to an amazing start back in June when the first 24 hours of ticket sales saw a record-breaking 85,336 tickets sold.
Simon Presswell, Managing Director of Ticketmaster UK who support the campaign, described Kids Week as continuing to “break all records and exceed all expectations”, adding: “The popularity of the scheme is astonishing with 2014 becoming the best year for ticket sales in the promotion’s history. We are so proud to be involved in such a great opportunity, giving thousands of children from across the country the chance to get into theatre.”