Supporters at West End LIVE 2016 (Photo: Pamela Raith)
Supporters at West End LIVE 2016 (Photo: Pamela Raith)

How to make the most of West End LIVE

Published June 23, 2017

Everybody. Stay. Calm. This is not a drill. Yes, it’s the one-of-a-kind annual musical extravaganza that is West End LIVE!

It’s finally here: the weekend that sees every theatregoer and theatre aficionado get more excited than usual about the prospect of a Saturday morning. Over the course of Saturday 24 and Sunday 25 June, there’ll be thousands of theatre fans (us amongst them!) flocking to Trafalgar Square to witness the very best of London’s incredible musical talent in a spectacular two-day celebration.

… oh, and did we mention it’s free?

But as every savvy West End LIVE lover knows, there are a few things you’ll want to bear in mind when boogying away in festival frenzy mode, so to help you get the best out of your weekend, we’ve rounded up a few of our top tips.

Please note: for more security and welfare information, please visit the official event website.

The crowds at West End LIVE 2016 (Photo: Pamela Raith)

Photo: Pamela Raith

Pack the essentials

Sun cream? Check! Water? Check! Camera? Check! And the right shoes to move around in and bust some envy-inducing shapes? Ab-so-lute-ly.

When heading off to West End LIVE, make sure you pack all the essentials for a full day out (or two!) and save yourself from having to pop out of the Square and potentially face re-entry queues upon your return.

It’s FREE! But…

… don’t go purse/wallet-less just yet; make a weekend of it and treat yourself to refreshments while you’re there (including water, if this week is anything to go by!). After all, nobody can bellow Defying Gravity on a dry throat.

Plus, there’ll be some great offers and opportunities, including the chance to pick up unbeatable theatrical memorabilia, available on the day – which brings us nicely on to our next tip…

West End LIVE 2016 (Photo: Pamela Raith)

Photo: Pamela Raith

Pay us a visit

When there’re so many incredible shows to see, you’ll need to make sure you take a break every so often and hit the shade – and that’s where the tents come in.

Make sure to visit the Official London Theatre and TKTS Marquee to pick up your tote bags, t-shirts, and more – and to live your dreams by posing for photographs with an official Olivier Awards statuette. We’ll see you there.

Plan ahead

With more incredible acts than you can shake a musical director’s baton at, it makes sense to take a look at the full schedule for the weekend and plan your day(s) ahead of your trip.

With an increased security presence and bag searches in operation, don’t risk missing your favourite acts: arrive in plenty of time, limit the size of your bags, and remain patient when queuing – it’ll make it all the sweeter!

The crowds at West End LIVE 2016 (Photo: Pamela Raith)

Photo: Pamela Raith

Enjoy something new

West End LIVE is the perfect opportunity to delve into something entirely new and unexpected. You’ll get the chance to see all your favourite West End musicals, of course, but you can also catch upcoming Theatreland hits, touring shows, special star performances, opera from the English National Opera, and plenty of surprises along the way.

Don’t limit yourself to what you already know: embrace the variety of the line-up and enjoy something new! Who knows – it could well provide you with valuable “theatrical hipster” knowledge of tickets to snap up ahead of the curve.

Follow it up with a theatre visit

It’s pretty much impossible to come out of West End LIVE without feeling incredibly inspired, and eager for more.

Luckily for you, this year, you won’t even have to leave Trafalgar Square to pick up your theatre tickets: just visit the Official London Theatre & TKTS Marquee on the North Terrace to purchase tickets for this weekend (or the week ahead), the perfect way to continue the theatrical celebration after the event.

Thriller Live at West End LIVE 2016 (Photo: Pamela Raith)

Photo: Pamela Raith

Blame it on the boogie

Get dancing, partying, and celebrating – it’s what West End LIVE’s all about!

Get social

We’ll be there over the weekend with exclusive backstage content on our Facebook, Twitter, Instagram, Snapchat (@londontheatre) and YouTube channels. Can’t be there this weekend? Follow along through us. And if you are there, make sure to use the hashtag #WestEndLIVE.

We’ll see you soon!

The crowds at West End LIVE 2016 (Photo: Pamela Raith)

Photo: Pamela Raith