London Theatre's New Year Sale

General booking opens for London Theatre’s New Year Sale

By Robin Johnson, Published December 5, 2017

General booking has opened for London Theatre’s New Year Sale (#GetIntoLondonTheatre), one of the industry’s longest running audience development initiatives.

Thousands of theatre tickets for a wide range of top London shows in the West End and beyond, from gripping dramas and family entertainment to showstopping musicals, are now available to the general public. Stretching the post-Christmas pound, this year more than 40 productions are taking part.

They’ll be offering tickets to lucky London theatregoers at just £10, £20, £30 or £40 – with no booking or postage fees – for performances from  1 January until 9 February 2018. The full list of participating shows is now available on our New Year Sale page.

Due to anticipated high demand, bookers are advised to have at least two or three show options, and several dates in mind, to avoid disappointment when attempting to purchase tickets.

It’s a great Christmas gift idea or New Year treat with no booking fees or any hidden costs – the price you see is the price you pay – which guarantees both great entertainment and stunning value, and is a fantastic opportunity to get into the London theatre scene.

So for that perfect present, that long-awaited chance to revisit an old favourite, or to try out a brand new production, head across to the New Year Sale page now!