At 12noon (GMT) on 16 January 2017 the allocation of seats put aside for those who registered for priority booking will go on sale for the West End production of Hamilton. The general public booking will open at 12noon (GMT) on 30 January 2017 for the same performances in the first booking period. This initial release of tickets will include reduced price preview performances beginning 21 November 2017 and regular priced performances through to 30 June 2018. Seats will be available for all performances on both priority and public booking dates. Official opening night is scheduled for 7 December 2017.
In order to protect patrons from paying highly inflated prices, the producers of HAMILTON are determined to combat the unauthorised profiteering of third party resellers and ticket touts. Delfont Mackintosh Theatres are pioneering for the West End a paperless ticket system for this production – HAMILTON Paperless Ticketing, powered by Ticketmaster.
No physical tickets will be issued in advance. Upon arrival at the theatre on the day of the performance, patrons will be asked to swipe the payment card they used to originally purchase their tickets to gain admission into the theatre.
Patrons wishing to pay by cash can only do so once the Box Office at the Victoria Palace Theatre reopens in the autumn. Additional security measures to prevent profiteering of tickets purchased by cash customers will also be in place.
London Producer and Theatre Owner Cameron Mackintosh said: “I’m delighted to announce, as we open booking for the much anticipated, revolutionary new musical Hamilton, that in an effort to combat the gouging of the public with hugely inflated ticket prices by third party profiteers, my theatre company Delfont Mackintosh Theatres will be operating a new paperless ticketing system, a first for the West End, powered by Ticketmaster. By not issuing physical tickets in advance, we aim to dramatically reduce the ability to resell seats at a hugely inflated price on secondary ticketing websites. To give the widest possible audience the chance to see Lin-Manuel Miranda’s brilliant musical, Jeffrey Seller, the original American producer and I have designated 295 seats per performance to be £37.50 or less and the public will also have the opportunity to purchase a limited number of tickets both on the day or a week in advance through our daily and weekly lotteries for as little as £20. Excluding Premium tickets, our top price theatre ticket will be an all-inclusive £89.50. No additional charges will be permitted.”
Jeffrey Seller said: “We are thrilled to be going on sale in London and are filled with anticipation for starting performances in November. Hamilton is for everybody. I am gratified that our partner Cameron Mackintosh is working tirelessly with his team to insure accessibility for all audiences.”
Full ticketing information can be found on the official website at hamiltonthemusical.co.uk and details of how to apply for the daily and weekly lotteries will be announced closer to performances.
Further ticket releases and casting will be announced at a later date.