facebook play-alt chevron-thin-right chevron-thin-left cancel location info chevron-thin-down star-full help-with-circle calendar images mail whatsapp directions_car directions_bike train directions_walk directions_bus close spinner11
Are you missing theatre as much as we are? Support us now with Theatre Tokens and see your favourite shows when they reopen.

Theatreland centenary sees record attendances

First Published 17 April 2008, Last Updated 17 April 2008

Figures released today indicate that 2007 was a record-breaking year for London theatre, with both attendances and ticket revenues exceeding the previous benchmarks. The announcement comes at the start of the centenary year for the Society of London Theatre (SOLT) and London’s Theatreland, and is a fitting way to start the celebrations with a bang.

The new attendance record (13,630,810) smashes the previous high, with 1.25 million more people attending London’s plays, musicals, opera and dance than in 2006. Due to this increase in audiences, London theatre broke another record, taking £469,729,135 in ticket receipts and contributing £70 million in VAT receipts to the government.

The particularly good news for many theatres was an increase in first-time theatregoers swelling the attendance numbers.

Rosemary Squire, President of SOLT, said of the figures: “This is obviously excellent news for the industry, for all those who work in it, and for the UK economy. The theatre capital of the world continues to come up with shows that the public want to see. It’s a costly business, however, putting on world-class theatre, and we’re investing more and more in productions to meet public expectations. However, for the moment, I think we can all celebrate an on-going success story.”

The rise in audience numbers in 2006 and 2007 coincides with the escalation of London theatre’s profile. The arrival of large scale musicals such as Dirty Dancing, The Lord Of The Rings, Monty Python’s Spamalot and Wicked, the televised search for the stars of The Sound Of Music, Grease and Joseph And The Amazing Technicolor Dreamcoat, and the influx of Hollywood stars to the London stage have kept Theatreland in the news and increased interest.

The Chief Executive of SOLT, Richard Pulford, offered a cautionary note to go with the celebrations: “2007 was something of an annus mirabilis for London theatre, with many new productions which caught the public imagination. These figures are a wonderful start to our centenary year – but we’re under no illusions that in the current economic climate we’re going to have to work very hard to maintain this level of success.”



Sign up

Related articles

If you click through to seat selection (where you'll see either best available or a seating plan), you will be seeing the most up-to-date prices. If this differs from what we've written on the calendar, please bear with us, as those prices will update soon.

We now sell our famous TKTS Booth discounts online here at Official London Theatre.

We are now cancelling all performances up until and including 31 May 2020 to help us process existing bookings whilst we wait for further clarity from the government in terms of when we will be able to reopen.

We are so sorry that in these testing and difficult times you are not able to enjoy the show you have booked for and hope the following helps clarify next steps in respect of your tickets .

There is nothing that you need to do if your performance has been cancelled, but we do ask for your patience.

If you have booked directly with the theatre or show website for an affected performance, please be assured that they will contact you directly to arrange an exchange for a later date, a credit note/voucher or a refund. If you have booked via a ticket agent they will also be in contact with you directly.

We are processing in strict date order of performance, so you are likely to be contacted after the date you were due to go to the theatre. However, we want to reassure you that you will be contacted, and your order will be processed, but please do bear with us.

We’d like to thank everyone who has been patient and kind in dealing with their ticket providers so far and we are sorry that we cannot process your order as quickly as we would like.

Please do not contact your credit card company as that will slow the process down and put an additional burden on our box office and ticket agent teams.

In order for us to serve our audiences the best we can, please do not get in touch with your point of sale if you have booked for performances after 31 May. Please be reassured that if we have to cancel future performances you will be directly contacted by your theatre or ticket provider. Our producers continue to plan for all eventualities dependent on the individual needs of their shows and we will provide further updates on specific shows as and when they become available.

We look forward to welcoming you back into our theatres as soon as we are allowed to resume performances. In the meantime stay safe and healthy.

While theatres are currently closed, various venues and productions are making announcements for their individual shows, including cancellations and rescheduled performances. Please check with the individual shows for details.