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Record theatre attendance revealed by 2006 Box Office Data Report

First Published 17 April 2008, Last Updated 21 April 2008

The West End is attracting bigger audiences than ever, with 2006 showing the highest attendance since records began. For the third year running, more than 12 million people saw a show in one of London’s major commercial or grant-aided theatres, according to statistics published by the Society of London Theatre in its annual Box Office Data Report.

Even major events like the World Cup couldn’t keep theatregoers away. There were fuller houses across London, with the capacity sold equalling the best figure ever recorded. The arrival of eagerly anticipated blockbuster musicals such as Wicked and Monty Python’s Spamalot saw a sharp increase in advance bookings, up more than 20% from last year.

The report is researched and written for the Society of London Theatre by Richard Andrews of Performance Report, and analyses audience trends, ticket prices, differences between the commercial and subsidised sector and looks at patterns in category of production, for example, comparing attendance at dance, plays and musicals.

The unique in-depth analysis means that the report is essential reading for theatre investors, producers, theatre marketers and box office managers, as well as those in academic and government sectors dealing with the performing arts.

The report is available now for £45 (+£1.75 postage and packing).

For enquiries or to place your credit card order, please call 020 7557 6700.



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We are now cancelling all performances up until and including 31 May 2020 to help us process existing bookings whilst we wait for further clarity from the government in terms of when we will be able to reopen.

We are so sorry that in these testing and difficult times you are not able to enjoy the show you have booked for and hope the following helps clarify next steps in respect of your tickets .

There is nothing that you need to do if your performance has been cancelled, but we do ask for your patience.

If you have booked directly with the theatre or show website for an affected performance, please be assured that they will contact you directly to arrange an exchange for a later date, a credit note/voucher or a refund. If you have booked via a ticket agent they will also be in contact with you directly.

We are processing in strict date order of performance, so you are likely to be contacted after the date you were due to go to the theatre. However, we want to reassure you that you will be contacted, and your order will be processed, but please do bear with us.

We’d like to thank everyone who has been patient and kind in dealing with their ticket providers so far and we are sorry that we cannot process your order as quickly as we would like.

Please do not contact your credit card company as that will slow the process down and put an additional burden on our box office and ticket agent teams.

In order for us to serve our audiences the best we can, please do not get in touch with your point of sale if you have booked for performances after 31 May. Please be reassured that if we have to cancel future performances you will be directly contacted by your theatre or ticket provider. Our producers continue to plan for all eventualities dependent on the individual needs of their shows and we will provide further updates on specific shows as and when they become available.

We look forward to welcoming you back into our theatres as soon as we are allowed to resume performances. In the meantime stay safe and healthy.

While theatres are currently closed, various venues and productions are making announcements for their individual shows, including cancellations and rescheduled performances. Please check with the individual shows for details.