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MasterCard launches London website

Published 30 September 2011

New website pricelesslondon.co.uk, launched today by MasterCard, aims to give its card users the most exclusive deals available in London across theatre, museums, restaurants, shops and attractions.

The new website brings the major financial player together with organisations including the Society of London Theatre (SOLT), the Victoria and Albert Museum, the Natural History Museum and the South Bank Centre, and many leading restaurants, to offer a variety of deals and experiences celebrating the very best the capital has to offer.

MasterCard-holding theatre fans will be particularly interested to hear about Priceless London’s preview and midweek matinee offers, which give them the opportunity to see some of the best shows in London at reduced prices.

Other exclusive offers available through the site include a private viewing at the V&A and a chance to see James Morrison perform at the exclusive Under The Bridge venue.

Speaking about the new website, Paul Trueman, Head of Marketing at MasterCard UK and Ireland said: “London is already an iconic, much-loved city and we’re working with our partners to enhance your experiences of the capital whether you’re from London, the UK or abroad. At MasterCard, we’ve always believed that experiences are more important than material things and our cardholders – whether they have a credit, debit or prepaid card – can now make their city experience even more Priceless by registering at www.pricelesslondon.co.uk and be kept up-to-date on the most exclusive opportunities through our Priceless London email alerts.”

MA

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