Tourists, theatregoers, London regulars and daytrippers are being encouraged to get lost at Trafalgar Square this week in a newly erected pop-up West End maze.
The temporary topiary, which will be at the famous London landmark all week, includes a wealth of information about the West End’s favourite streets hidden along its confusing walkways, and will include a new West End-centric theme each day.
The free attraction, which today highlights London’s theatre, opened earlier this morning and has already drawn a host of punters – including a couple of Priscilla Queen Of The Desert The Musical’s fabulously-attired cast members – into its befuddling lanes and alleyways. The inhabitants of Avenue Q will also be at the maze to learn more about London’s other famous streets.
The maze’s themed week continues with Cuisine (Tuesday), Fashion (Wednesday), Culture (Thursday) and Music (Friday).
The West End maze, which is open to members of the public from 11:00 until 20:00 each day, aims to highlight and celebrate London’s West End as the world’s top cultural, entertainment, shopping and dining destination.
Jace Tyrrell, Campaign Director for the West End Partnership, commented: “By creating the maze and filling it with some of the best examples of what the West End has to offer, we’re hoping to encourage visitors to go beyond their usual path and enjoy getting a little lost! The West End is filled with hidden gems, wonderful boutiques, cafes, shops and cultural hot spots all waiting to be discovered. With so much to enjoy it’s worth getting lost again and again!”’