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Don’t Miss The Real Show (News)

Don't Miss The Real Show

Industry joins SOLT’s preparations for Olympic summer

First Published 12 March 2012, Last Updated 29 April 2020

The Society of London Theatre (SOLT), the organisation behind Official London Theatre, is leading the way to ensure that London theatre is ‘Games Ready’ this summer.

Working hard on behalf of the London theatre industry in preparation for the Olympic summer, SOLT has been busy ensuring that the capital’s many new and regular visitors will be able to enjoy the range of extraordinary shows on offer and that the West End remains a vivacious hub of entertainment. Casts from West End shows are wearing SOLT’s Don’t Miss The Real Show pins and SOLT’s award-winning tkts booth in Leicester Square is displaying Don’t Miss The Real Show window stickers and branding with pride.

In a recent survey conducted at the end of SOLT’s hugely popular Get Into London Theatre promotion, 24% of people asked said they would definitely see a show during the Olympic period, while 51% said they were undecided. Many who weren’t definite said travel was causing them concern so Official London Theatre has collaborated with Transport for London (TfL) to create a handy guide to help theatregoers plan the best way to travel to theatres this summer. The concern over travel was reflected in the findings of a survey recently conducted by What’s On Stage and we are delighted that the website is backing the Don’t Miss The Real Show campaign and promoting Official London Theatre’s Transport for London travel guide to get the message out to support London theatre this summer. A positive for theatregoers is that the majority of West End theatres are in walking distances of a mainline station and the transport network will be running extra services with many routes extending working hours to 01:30.

In addition to working with TfL, SOLT has been collaborating with The Sanctuary Spa and Madame Tussauds London to find ways of encouraging London’s commuters to stay in London longer and travel home at different times during the Olympics. It is hoped that these incentives, which will be revealed later this spring, will help free up travel hotspots at peak times by changing regular commuter travel patterns. More information about incentives being offered to commuters can be found at GetAheadOfTheGames.com

Official London Theatre has also entered into a partnership with official Olympic Games news site Inside The Games. Official London Theatre is the site’s official theatre partner, providing the hottest information on Theatreland to the Olympic audience and promoting Inside The Games’ Olympic information to theatregoers.

More details of all the exciting activities planned to celebrate this historic summer will be announced at a PR launch on 18 April in collaboration with the Mayor’s office and LOCOG’s 2012 Festival, an important date in the Olympic calendar as it marks 100 days to go before The Games begin.


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We are now cancelling all performances up until and including 31 May 2020 to help us process existing bookings whilst we wait for further clarity from the government in terms of when we will be able to reopen.

We are so sorry that in these testing and difficult times you are not able to enjoy the show you have booked for and hope the following helps clarify next steps in respect of your tickets .

There is nothing that you need to do if your performance has been cancelled, but we do ask for your patience.

If you have booked directly with the theatre or show website for an affected performance, please be assured that they will contact you directly to arrange an exchange for a later date, a credit note/voucher or a refund. If you have booked via a ticket agent they will also be in contact with you directly.

We are processing in strict date order of performance, so you are likely to be contacted after the date you were due to go to the theatre. However, we want to reassure you that you will be contacted, and your order will be processed, but please do bear with us.

We’d like to thank everyone who has been patient and kind in dealing with their ticket providers so far and we are sorry that we cannot process your order as quickly as we would like.

Please do not contact your credit card company as that will slow the process down and put an additional burden on our box office and ticket agent teams.

In order for us to serve our audiences the best we can, please do not get in touch with your point of sale if you have booked for performances after 31 May. Please be reassured that if we have to cancel future performances you will be directly contacted by your theatre or ticket provider. Our producers continue to plan for all eventualities dependent on the individual needs of their shows and we will provide further updates on specific shows as and when they become available.

We look forward to welcoming you back into our theatres as soon as we are allowed to resume performances. In the meantime stay safe and healthy.

While theatres are currently closed, various venues and productions are making announcements for their individual shows, including cancellations and rescheduled performances. Please check with the individual shows for details.