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Frequently Asked Questions

Q. What is Official London Theatre’s New Year Sale?
A. Our New Year Sale encourages people to Get into London theatre with tickets for top London shows for performances in January and February. Since its launch in 2002, it has firmly established its place on the London theatre calendar and gets bigger and better every year!

Q. When does the promotion go on sale?
A. General booking opens at 10am on Friday 13 December. Mastercard cardholders can book early from 10am on Friday 6 December before the general sale. All Mastercard cardholders must be registered on Priceless.com to access the priority booking period.

Q. Which shows are participating in the New Year Sale?
A. Participating shows can be found here.

Q. How much do tickets cost?
A. Tickets cost £10, £20, £30, or £40, depending on the show. Not every show offers tickets at every price point, or for every performance, and there are no booking fees to pay.

Q. What performances are tickets valid for?
A. You can buy tickets for selected performances from 1 January to 13 February 2020, subject to availability. If you cannot find your preferred performance via the New Year Sale, full price tickets are available via our Theatre Tickets page.

Q. How do I book?
A. All tickets must be booked online via OfficialLondonTheatre.com/new-year-sale/ or via See Tickets on 020 7087 7910, unless booking during the Mastercard Presale period (from 10am on 6 Dec to 7.59am on 13 Dec), when tickets must be booked through Priceless.com. The New Year Sale cannot be booked at theatre box offices.

Q. Making an Access booking?
A. If you, or someone you know, has access needs, you can contact us ahead of time outlining your access requirements. The form will be available here from 10am on Monday 9 December until 6pm on Wednesday 11 December. You will then be contacted by the theatre directly on Friday 13 December.
Please note that not all shows are able to offer all four promotion prices and both ticket prices and performances are subject to availability. For access bookings, you will be offered the New Year Sale price or the access price – whichever is cheaper.
Throughout the New Year Sale, if you have access needs the most direct way of booking tickets is directly with the theatre as they know the venue best and can give you the best experience. The list of phone numbers and email addresses can all be found here from Friday 13 September.

Q. Can I pay with Theatre Tokens?
A. Yes. From general on sale on 13 December, you can pay with Theatre Tokens both online or via See Tickets on 020 7087 7910.

Q. How much will I pay in booking and postage fees?
A. Nothing! There are absolutely no fees to pay on New Year Sale tickets so the price you see is the price you pay.

Q. I have a problem with my booking. Who do I contact?
A. Please contact See Tickets on 020 7087 7935 or ticketing@officiallondontheatre.com
Please have your booking details, including reference number, to hand.

Additional Information

  • Customers can book for multiple shows but we reserve the right to investigate any suspicious bookings
  • The offer does not apply to tickets already booked and cannot be used in conjunction with any other offer
  • Tickets are subject to availability for specific performances only and not all shows offer tickets at all price points
  • New Year Sale tickets cannot be refunded or exchanged; however Ticket Insurance can be purchased during the booking process at an additional cost
  • The list of participating shows will change throughout the promotion as some shows sell out and new shows join
  • Some shows do sell out quickly, so we recommend having a few shows in mind before you book, and to be flexible with your dates where possible